Tuesday, 19 March 2013

Creating the digipak/digipak advert

Original ideas

In the beginning when we were thinking of doing the video with representations of different classes in society, we initially wanted to have a split screen on our digipak of rich actor and poor actor on separate sides


However when our video idea changed, our digipak idea had to change with it. After careful thought, we wondered if it would be better to do the digipak for the single 'Bittersweet Symphony' as seen below rather than the album 'Urban Hymns'.



But once we took photos that we needed for our digipak, we realized we have a decent amount of pictures that we could use to represent all the songs on the album not just the single 'Bittersweet Symphony'.

I looked at The Verve's album cover for Urban Hymns for inspiration because there's not much effort used in the image. the Verve are sitting on the grass in what looks like a park, and each member is doing their own thing. Therefore on our album cover, i wanted Richard and Deon (the new Verve) to be in an urban setting, in casual clothing acting cool (which i succeeded in to an extent).

And for the album advert i wanted it to look similar to the album cover to some extent so it creates a 'brand identity' across all the products.

Here are a few of the pictures below...


possible digipak or advert


possible digipak or advert



possible digipak or advert

possible digipak or advert
possible digipak or advert


When we were editing


using Pixlr to create digipak
using Pixlr to create digipak


Final Idea

In the end I put Richard in charge of creating the digipak in which he did an excellent job on

This is what he produced for our digipak!




This is our final digipak after we made a few changes




And this is our final digipak advert which was created by Richard using Pixlr!





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