The key innovation in the development of modern music video was of course, video recording & editing processes, along with the development of a number of related effects such as chroma-key of green/blue screen.
Chroma key in use
 |
| Weather forecast |
The advent of high quality colour videotape recorders & portable video cameras enabled many pop acts to produce promotional videos quickly and cheaply, in comparison to the relatively high cost of using film.
In the 1990s, a number of technical codes became common:
- Most common form of editing associated with the music promo is fast cut montage
- Many images impossible to grasp on first viewing thus ensuring multiple viewing
- Split screens, colourisation are also commonly used effects
- Non-representational techniques, in which the musical artist is never shown,become more common
- Lack of edits, long take/Steadicam also a common experimentation
No comments:
Post a Comment